Guides and insights
Tips to improve your smartphone photography skills
Local expert, Mike James, provides tips to small businesses on how to capture great photos using a smartphone.
Knowing your customer is essential because it allows you to tailor your products, services, and communication to meet their specific needs and preferences. It helps you to build a solid base of repeat customers who will sustain your business long term and can become ambassadors for your business.
Customer journey mapping helps you to understand the steps your customers go through when they interact with your business
The Business Victoria website can help you with how to:
Good customer experience is the result of making every interaction easy, helpful, and enjoyable—leaving people feeling valued, understood, and more likely to return.
Customer feedback—both positive and negative—is essential for business growth. It shows what you’re doing well, where you can improve, and helps you shape better experiences that keep customers coming back.
Methods include:
Get free tools from Trip Advisor to help your hospitality business collect more reviews.
The Australian Competition and Consumer Commission (ACCC) provides guidance on how businesses can comply with Australian law and avoid engaging in practices that could mislead consumers or harm competition.
Get advice on:
Understanding your target customers, where your sales come from and the customer experience inform the development of your marketing plan.
Business Victoria has a range of resources to help you understand the essentials for promoting your business and targeting new and existing customers.
You can also visit the business.gov.au website for help to:
Get tips on marketing specific industries:
Local expert, Mike James, provides tips to small businesses on how to capture great photos using a smartphone.
A guide for small businesses with tips and tricks for smartphone photography and styling. Essential tips to master smartphone photography through lighting, composition, camera settings and styling tricks.
Learn how to map your customer journey by identifying touchpoints, aligning emotions and enhancing experiences to build lasting loyalty.
Learn how to create engaging Stories and Reels that boost your brand’s visibility.
A helpful guide for businesses to create their Google Business Profile and utilise its features to maximise their reach and prominence online.
Elevate your brand by hosting events partnering with local organisations promoting on social media and measuring your success.
Explore how generative AI can transform your business while addressing ethical concerns and risks.
Get expert advice on affordable cybersecurity measures to protect your business from costly digital threats.
Hear expert strategies for innovation, sustainability and community impact from
local business leaders at the Business Excellence Panel.
Explore how a compelling value proposition transforms your business in this Local Business Sessions podcast episode. Discover insights and elevate your impact.
Set your business apart from the competition. Learn how to create a compelling point of difference that attracts and retains customers.
Strengthen your business by tapping into local networks. Discover how locally connected businesses enhance resilience and thrive through community support.
Last updated January 2026