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Local Business Sessions Podcast: Value Proposition

Welcome to ‘Local Business Sessions,’ a Mornington Peninsula podcast series where local businesses share their success stories, innovative approaches, and practical insights. Tune in to discover how excellence can ignite inspiration and inspire fresh ideas.

Episode overview

Value Proposition: Defining What Sets You Apart 

Clearly define your value proposition to stand out in the market. Learn how to communicate what makes your business unique and irresistible to customers. Hear from Jim Begley from Little Woodworkers and Jessica Humphreys from Oraco Agency as they share their journeys of identifying core values and adapting to challenges, offering insights into creating impactful customer experiences and strategic marketing approaches.

Discover how their businesses have thrived by aligning with customer needs and maintaining a clear, cohesive brand identity.


Jim’s unique business journey is a showcase of innovation in educational experiences, demonstrating his ability to adapt to an evolving market and offering resilience and practical insights.

Jessica offers strategic branding and marketing solutions with a focus on integrated marketing communications and foundational strategy. She provides valuable lessons for businesses in defining what sets them apart.

Listen now

Meet the guests

Jim Begley, Little Woodworkers

black and white headshot Jim Begley Little Woodworkers

Jim Begley is the founder of Little Woodworkers, an initiative inspiring young minds with engaging woodwork incursions for Preschools and Primary Schools. Children create their own wooden toys while exploring sustainability and environmental education. These unique sessions blend fun and learning, fostering creativity and lifelong skills. 

Jessica Humphreys, Oraco Agency

black and white headshot of Jessica Humphreys from Oraco Agency

Jessica Humphreys, Co-founder and Communications Director at Oraco Agency, boasts 15+ years of industry experience in brand building and nurturing. With a deep-rooted passion for environmental stewardship, she finds fulfilment in fostering forward-thinking brands committed to positive change. 

Content updated June 2024

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