A great photo can grab your customer’s attention, help them understand a product quickly and give them a deeper understanding of your business. A picture really is worth a thousand words!
These days, almost everyone carries a powerful camera with them in the form of a smartphone. The ease and accessibility of smartphone photography has transformed the way we capture and share moments.
Whilst anyone can take a photo on a smartphone, Mike James, owner of Smartphone Photography Training, has shared a few tips on how to capture great photos.
One of the key factors to help separate a great photograph from a mediocre one is intention. Whether you’re capturing a stunning landscape shot, a candid moment, or a product for your business, it is important to know what story you are wanting to tell, what emotion you want to convey, or what message you want to communicate.
Smartphone cameras have developed significantly over the years, offering a wide range of features. However, to be able to get the most out of your smartphone camera, it is important to understand its capabilities and limitations. Make sure to explore your camera’s settings, as knowing how to adjust these will enable you to adapt to different shooting conditions and help you adapt to find creative solutions for conditions you know the camera may not work as well in.
To improve your smartphone photography it is crucial to have a clear content plan in mind. This plan should include the type of content you aim to create, define your target audience, and identify the platforms where you intend to share your photos.
The clarity a content plan provides will help you stay focused and consistent with your photography, resulting in work that is both engaging and relatable to your intended audience.
Framing and composition play an important role in communicating your message effectively, helping your audience connect with your photos in different ways, and offering a wide range of perspectives.
There are over 100 different composition tools that can be used, but don’t let this overwhelm you. Start by learning about a few of the basics, then use them to help you communicate your message and continue to learn more as you go.
Producing a great photo doesn’t always stop once you press the button. A good photo can be transformed into a great photo with just a small amount of editing. There are many applications for photo editing on smartphones, Snapseed is one that Mike commonly recommends and it is free and available on both Android and iOS systems.
Editing can help to enhance your photos and give them a professional touch. But remember, there is no need to overdo things when it comes to editing, keeping edits subtle will often produce the best results.
You don’t need a fancy and expensive camera to enter the photography world. One of the most significant advantages of smartphone photography is that most people already have the tool in their pocket!
Embrace the device you have and all it can do, explore its capabilities and continue to learn how to use these to grow your skills and develop a love for photography.
By using these tips, you’ll be well on your way to capturing stunning photos that tell compelling stories and leave a lasting impact on your audience. Grab your smartphone and set off on a journey of visual storytelling that is always within reach.
One of Australia’s most dynamic and sought-after speakers and trainers in the field of mobile photography. Mike has combined 25 years of experience in photography and mentoring to be able to deliver extraordinary value, in an engaged and intelligent way. His passion comes from being on a mission to help you become more photography literate, priding himself on avoiding technical jargon – leaving you and your staff educated, inspired and ready to create stunning images.
The Mornington Peninsula has an abundance of talented, local people in business. As part of the Support Local campaign, we are connecting our local business community to these local experts. Through sharing their expertise and insider knowledge, these experts hope to play a part in re-energising the economy with new ideas to Support Local.