Optimise Your Google Business Profile

Level: Intermediate

Your Google Business Profile is set up; now make it perform.

Already set up on Google? Learn the technical tweaks that help you rank and convert.

What you’ll learn

• How to choose categories and write service details with precision
• Why consistent business details across the web (your “NAP”) build trust and ranking
• How to connect your profile to a fast, matching website, including a plain-English look at structured data
• How to track what your profile sends you, using simple link tags (UTM), and how to stay within Google’s rules

What you’ll leave with

• A clear view of the technical gaps in your own profile and website link
• One specific fix to make this week
• A short list of jobs you can hand to a web person, if you have one

Who it’s for

This session is for small business owners who already have a Google Business Profile and want to make it work harder, and who don’t mind a slightly more technical session.

This session is open to VIC businesses in the Digital Solutions program. Not registered yet? Takes 2 minutes here.

Once your profile is set up, a handful of less obvious changes decide how well it actually performs: how specific your services are, whether your details match everywhere online, how your profile connects to your website, and whether you can see what’s working. Get these right and you give Google, and the AI tools people increasingly use to find local businesses, every reason to put you forward.

This webinar picks up where our “Get Found on Google” session left off. We assume you already have a working profile, so instead of the basics we go a layer deeper into the technical optimisations.

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