Visitor numbers to the Mornington Peninsula for 2024 now available

• The Mornington Peninsula tourism region received 7.9 million visitors in 2024. This figure is down slightly by 1% on the 8 million visitors received in 2023
• Breakdown of the 7.9 million visitors
  • 5.7 million visitors (73%) were daytrip visitors from within Australia. This is ↓ 5% on 2023
  • 2.1 million visitors (26%) were overnight visitors from within Australia. This is ↑ 9% on 2023
  • 59,000 visitors (1%) were overnight visitors from overseas. This is ↑ 47% on 2023
• The total amount spent by visitors was $1.8 billion in the region (Note: is the first time since COVID the figure includes international visitor spend)
• Spend by daytrip visitors from within Australia was down on 2023 by 5% to $667 million (on average, this was $116 per visitor)
• Spend by overnight visitors from within Australia increased on 2023 from $1.06 billion to $1.08 billion
  • Interstate overnight visitors spent $158 million
  • Intrastate overnight visitors spent $925 million
• Spend by overnight international visitors has increased on 2019 from $78 million to $84 million
  • On average international overnight visitors spent $1,417 per person

Compared to other Victorian regions (excluding Melbourne), the Mornington Peninsula ranks

#1 in domestic daytrip visitors
#6 in domestic overnight visitors
#3 in international overnight visitors
#2 in spend by domestic daytrippers
#4 in spend domestic overnight visitors
#6 in spend by international overnight visitors
#5 in number of nights stayed by domestic visitors
#6 in number of nights stayed by international visitors

Note: The Mornington Peninsula tourism region includes visitors to Frankston and Mornington Peninsula local government areas