In 2024, Tourism Australia and Deloitte undertook a research project to unpack the post-pandemic complexities of tourism distribution. Outlined in this ‘Future of Distribution’ report are high level insights to support tourism operators and the Australian tourism industry in responding to the rapidly evolving consumer dynamics and the global travel distribution landscape.
Travel distribution, which is the process of making tourism products and experiences available and accessible to potential customers through travel distributors or intermediaries, is experiencing change. For Australia, which is considered a complex, long-haul, and infrequently visited destination for travellers we know distribution is so important to convert interest to bookings.
