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Connecting your business to tourism

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Looking to start, grow or build a tourism business here on the Mornington Peninsula? Have a new idea or passion you would like to bring to life? We are here to help. Let us connect you to the right information, organisations and networks to support every stage of your business.

The Mornington Peninsula has a dynamic tourism industry – attractions, accommodation, tour operators, cafes restaurants and farmgates – to name just a few. With visitation to the Mornington Peninsula increasing, tourism is well established as a key local economic driver. To assist this valuable sector the Shire has a dedicated tourism team based at the Mornington Peninsula Visitor Information Centre in Dromana.

Select from the topics below to find out more

Our Tourism team can help you promote your business to visitors and locals alike – and it’s free!

Be on display

Local tourism businesses are able to showcase their business with a brochure on display, or have their business details included in one of the many Tourism Mini Guides they produce. Tourism events are also featured as part of the display materials with a dedicated space to showcase events.

Connect to locals

Submit updates and news items to be included in the tourism volunteer newsletter that helps them stay up to date with the latest happenings – and promote them to visitors.

Be part of our Famils and Workshops program

Connect with us to coordinate a visit from our team to ensure they know and understand what your business offers visitors. We also run workshops where you can present and showcase your tourism business to our team.

Using the online channel Bookeasy, our team can help your business sell your inventory online.

Suitable for accommodation, tours, attractions and tickets, the Bookeasy channel can link into existing channel manager platforms, or be a stand a alone option for those just starting out.

There are no sign up or annual fees, just a small commission charged on sales. We are also on hand to help set your business up, train you to manage your inventory, and support your business on its journey.  Talk to our team to find out more.

There are a number of other ways that you can access resources to help you promote your business, and many of these are free.

Best Bites program

If you have a food business, accessing the free Best Bites program can help you to grow your business.

Arts & culture businesses

List your arts business for free on the Mornington Peninsula’s creative and cultural register. Learn more.

There are five visitor information centres across the Mornington Peninsula. Each one is operated independently and offers different opportunities for tourism businesses.

Mornington Peninsula Visitor Information Centre
359B Point Nepean Road, Dromana. P: 03 5950 1579

Mornington Courthouse Visitor Centre
2 Main Street Mornington. P: 03 5975 0466. W: https://www.nmpt.com.au/

Sorrento Beach Visitor Information Centre
38 Ocean Beach Road, Sorrento.  P: 03 5984 0065 W: https://www.morningtonpeninsulatourism.com.au/

Westernport Visitor Information Centre
2 Marine Parade,  Hastings P: 03 5909 8409

Got questions? Talk to the tourism team on 5950 1579 or info@tourism.mornpen.vic.gov.au

Event Planning

Find what you need to know about holding an event on public or private land, planning a wedding in a public space, getting a permit to film, or getting your event listed on one the community event signage sites.

List your event on the Shire website

The Shire’s community event calendar is a great way to promote your upcoming community event for free online. All submissions must be made online for it to be added to the ‘What’s On’ listings. Listings should be submitted at least 2 weeks prior to the event to ensure adequate time to upload and be of benefit to you.

Get your event  featured in the Visitor Information Centre

The Mornington Peninsula Visitor Information Centre, in Dromana, has a dedicated events display space for brochures, fliers and digital promotion in the centre. Drop in to discuss, or contact them on 03 5950 1579.

List your event on the regional tourism website

This opportunity is only available to tourism businesses that are partners of Mornington Peninsula Regional Tourism. Partner businesses holding events of a tourism nature may submit them for consideration to be displayed on the regional tourism website.

To help businesses leverage off each other, there are many business networks and associations for tourism businesses to access.

We have put together a list of useful contacts that your business may benefit from. Find ones that are useful to you.

Having appropriate signage to direct customers to your business is important. Find out what signage you need and the guidelines which apply.

The Shire’s tourism team can provide links between event planners and local businesses capable of hosting an event or group activity.

They can assist local tourism businesses  to develop and promote their business as a venue, accommodation, tour or activity provider that can host large groups or corporate events.

If your business is planning a corporate day out, team building activity or business meeting for your staff or key stakeholders, we provide a complimentary and impartial advisory service to help you to make the most of holding your event on the Mornington Peninsula. No matter what size your event is, we will find something to suit your needs and ensure a great experience.

Learn more or get in touch by email or phone 03 5950 1579.

Contact the Tourism Services team

Quick links

Sometimes knowing where to start can be confusing. To help your business we have pulled together some tourism local expert articles, along with tourism case studies about local businesses doing things really well for you to read. Also check out the latest relating to tourism business news or see what tourism training events are programmed for the near future.

New events are being released all the time, so subscribe to the newsletter to ensure you find out what is coming up.


Content updated April 2024

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