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TikTok tips for small businesses

TikTok is a video-sharing app that allows users to post videos on any topic and share them with other users around the world. Originally videos were limited to 7-seconds, but over the years this has changed to allow longer videos.

The platform became popular in its earlier days for sharing viral dance trends and silly or funny videos, and although these are still present on the platform today, TikTok content has matured. It now features a diverse range of videos including beauty tutorials, fitness videos, game reviews, educational content, and so much more!

TikTok has become more popular with small businesses and there are great opportunities to get creative on the app. Now more than ever is a great time to think about how TikTok could fit into your social media strategy.

TikTok has a higher percentage of users aged between 13-24 compared to other mainstream social media platforms, and this age bracket is continuing to expand. If your audience includes people in this age bracket, you may find TikTok very beneficial. Plus, the ability to save your TikTok videos also provides an easy way to share the content to your other platforms and therefore your wider audiences.

We asked our local experts at Oraco, a Mornington Peninsula based branding and communications agency, for some tips they had for small businesses getting started with TikTok.

Keep up to date with trends

Just like all other social medial platforms, success is easier to achieve when you research. Look up users that you believe are similar to your business/industry in order to see what trends they are following and what seems to be working (or not working) for them. Watch some TikTok videos to see what the newest trends are (filters, topics, hashtags, sounds, etc.) and what will work for your business. This will help you to create more relevant and relatable content for your audience as well as help you to understand why some things work and others don’t.

TikTok is an educational but comical platform. It is easy to fall into the habit of trying to be technical and funny at the same time. To increase your chances of getting noticed, you may find it better to focus on one thing at a time.

Keep things authentic

TikTok is a space where businesses can have fun, try something new, but also be their authentic selves. A mistake that businesses tend to make on the platform is to over complicate things. Authentic, relatable content without any fancy production tends to do best on TikTok. It is important to remember that while there may be many things trending on the platform, not all of these will be relevant to you or your business.

The most successful users on TikTok don’t adapt their content to the trend; they make the trend work with their content.

Consider working with TikTok influencers

TikTok influencers are trusted creators on the platform with a large following. Working with the right TikTok influencer can help to give your business exposure. It is important to make sure that the influencer’s values are aligned with your business message so they help to share your business message with groups of users that are already engaged in the topic or industry.

Influencers work hard to build trust with their followers and extended audience. Once an influencer introduces your business to this audience, they will be more likely to trust you, follow you, and want to learn more about your product or service.

TikTok offers small businesses the opportunity to expand their reach and connect with a wide audience. By understanding the platform, keeping up to date with trends, staying true to your brand, using creativity and having a willingness to experiment, TikTok can become a valuable tool in your social media marketing strategy and your business can create a space for themselves within the ever-evolving platform.

The team from Oraco ran a workshop as part of the 2023 Mornington Peninsula Small Business Festival on this topic. More detailed information on TikTok tips and trends can be found on their website.

Meet our Local Expert: Oraco Agency, Mornington

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Oraco is a branding and content agency that is bridging the gap between creativity and strategy. They build, nurture and evolve brands for responsible businesses that create positive change. Helping brands to communicate with clarity, confirm credibility and connect emotionally to enhance customer experience.

Oraco Agency


Content published January 2024

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