The platform became popular in its earlier days for sharing viral dance trends and silly or funny videos, and although these are still present on the platform today, TikTok content has matured. It now features a diverse range of videos including beauty tutorials, fitness videos, game reviews, educational content, and so much more!
TikTok has become more popular with small businesses and there are great opportunities to get creative on the app. Now more than ever is a great time to think about how TikTok could fit into your social media strategy.
We asked our local experts at Oraco, a Mornington Peninsula based branding and communications agency, for some tips they had for small businesses getting started with TikTok.
Just like all other social medial platforms, success is easier to achieve when you research. Look up users that you believe are similar to your business/industry in order to see what trends they are following and what seems to be working (or not working) for them. Watch some TikTok videos to see what the newest trends are (filters, topics, hashtags, sounds, etc.) and what will work for your business. This will help you to create more relevant and relatable content for your audience as well as help you to understand why some things work and others don’t.
TikTok is a space where businesses can have fun, try something new, but also be their authentic selves. A mistake that businesses tend to make on the platform is to over complicate things. Authentic, relatable content without any fancy production tends to do best on TikTok. It is important to remember that while there may be many things trending on the platform, not all of these will be relevant to you or your business.
The most successful users on TikTok don’t adapt their content to the trend; they make the trend work with their content.
TikTok influencers are trusted creators on the platform with a large following. Working with the right TikTok influencer can help to give your business exposure. It is important to make sure that the influencer’s values are aligned with your business message so they help to share your business message with groups of users that are already engaged in the topic or industry.
Influencers work hard to build trust with their followers and extended audience. Once an influencer introduces your business to this audience, they will be more likely to trust you, follow you, and want to learn more about your product or service.
TikTok offers small businesses the opportunity to expand their reach and connect with a wide audience. By understanding the platform, keeping up to date with trends, staying true to your brand, using creativity and having a willingness to experiment, TikTok can become a valuable tool in your social media marketing strategy and your business can create a space for themselves within the ever-evolving platform.
The team from Oraco ran a workshop as part of the 2023 Mornington Peninsula Small Business Festival on this topic. More detailed information on TikTok tips and trends can be found on their website.
Content published January 2024
The Mornington Peninsula has an abundance of talented, local people in business. As part of the Support Local campaign, we are connecting our local business community to these local experts. Through sharing their expertise and insider knowledge, these experts hope to play a part in re-energising the economy with new ideas to Support Local.