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Local Business Sessions Podcast: Tech for Good

Welcome to ‘Local Business Sessions,’ a Mornington Peninsula podcast series where local businesses share their success stories, innovative approaches, and practical insights. Tune in to discover how excellence can ignite inspiration and inspire fresh ideas.

Episode overview

Tech for Good: Harnessing Data for Business Impact 

Explore how to leverage technology to enhance your business operations. Join Jason Nethercott of Talking Hens, Jeremy Worthington of Artisans Alley, and Merrin Munroe of Merrin Munroe Digital as they discuss the integration of AI for content creation and customer engagement, and highlight the use of automation.

Together, they illustrate the diverse ways technology and data can drive success in local businesses.


Jason shares insights into how practical AI applications in a traditionally low-tech industry provide valuable perspectives.

Jeremy demonstrates how businesses can benefit from technology, particularly through automation and organisational tools, to enhance operational efficiency.

Merrin brings expertise in turning data-driven strategies into actionable marketing campaigns, showcasing the critical role of data analytics in modern business practices.

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Meet the guests

Jeremy Worthington, Artisan’s Alley

black and white headshot of Jeremy Worthington from Artisans Alley

Jeremy Worthington is the proprietor of Artisan’s Alley, a vibrant hub showcasing local artists, makers, and designers. Nestled at 17 Main Street Mornington, the shop offers an immersive shopping experience with an eclectic array of artwork, skincare, jewellery, homewares, and clothing. Discover unique treasures, support small businesses, and engage with the creators behind the crafts. 

Jason Nethercott, Talking Hens 

black and white headshot of Jason Nethercott from Talking Hens

Jason Nethercott, co-founder of Talking Hens, a renowned family venture catering to urban backyard chicken enthusiasts. His commitment to innovation and sustainability drives the business, offering eco-friendly products both in their Merricks store and online. With expertise drawn from his educational background, Jason provides expert care and guidance for backyard chicken keepers. 

Merrin Munroe, Merrin Munroe Digital

black and white headshot of Merrin Munroe

Merrin Munroe, of Rosebud-based Digital Marketing agency, Merrin Munroe Digital, aids small businesses in boosting online presence. Hailing from a TV production background and actively volunteering with Lions and CFA, she embodies community spirit. Embracing positivity, innovation, and strategic outsourcing, her mantra? Do what ONLY you can, outsource the rest. 

Content updated June 2024

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