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Artisan’s Alley: A Triumph of Creativity and Community

The retail category of the Mornington Peninsula Business Excellence Awards highlights businesses that offer an exceptional and/or unique retail experience, maintains a high level of store presentation and exceptional customer service.

In the vibrant heart of Mornington, a hidden gem known as Artisan’s Alley has emerged as a beacon of creativity and craftsmanship. Their dedication and innovation were recognised at the 2023 Mornington Peninsula Business Excellence Awards, where they took home the coveted retail award. Artisan’s Alley is a thriving community of artisans, creators, and dreamers.

It offers a diverse array of locally handmade unique products, from homewares, artworks, skincare, jewellery, clothing, candles, and furniture; each piece tells a unique story of passion and skill. The ambience of the Alley is one of warmth and creativity, where visitors can not only purchase beautiful items but also meet the makers behind them. Jeremy from Artisan’s Alley shares what sets their retail experience apart. 

A Hub of Creativity and Community

At Artisan’s Alley, collaboration isn’t just encouraged; it’s fundamental to their identity. It’s a shared space where talented makers, creators and artists can present their goods to customers right on the Main Street of Mornington. They pride themselves in choosing makers and products which are a little bit different and that customers won’t find elsewhere on the Main Street. Jeremy curates very carefully to make sure they’ve got a good variety to appeal to different tastes.

We are a collective of local artists, makers, and designers… We collaborate to bring these small businesses into the Main Street, overcoming the challenges of rent and space by working together.

Innovative Technology

The judges were particularly impressed with Artisan’s Alley’s innovative spirit. Their use of augmented reality and a sophisticated data collection system helps artists gauge customer interest and optimise product displays. Jeremy has also implemented advanced back-office systems, ensuring seamless operations.


All our Point of Sales and rostering systems are computerised. This efficiency allows us to focus on creating an exceptional retail experience.

Jeremy has shared some more thoughts on winning the 2023 Mornington Peninsula Business Excellence award in the ‘Retail’ category. To listen to the full interview, click on the video below.

Looking Ahead

Building on their award-winning success, Artisan’s Alley aims to continue supporting local artisans, expand their offerings, and enhance the customer experience. Jeremy highlights their commitment to innovation and growth:

We’re always pushing the boundaries of technology to operate more efficiently, attract more customers, and bring in new artists. Our goal is to introduce a rotating set of new pop-up artists to keep things fresh and exciting.

Artisans Alley’s victory at the Mornington Peninsula Business Excellence Awards 2023 is a celebration of creativity, community, and quality. It highlights the importance of supporting local artisans and acknowledges the hard work and passion that goes into every piece on display.

Congratulations to The Artisan’s Alley on this well-deserved accolade! Here’s to many more years of excellence and innovation in the heart of Mornington.

The Mornington Peninsula Business Excellence Awards is a chance for local businesses to be supported and celebrated by the community. In 2023, winners across nine diverse categories celebrated their achievements, highlighting their commitment to innovation, sustainability, and exceptional performance within our local business sector.

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Content posted June 2024

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