Being inclusive is more than the right thing to do, it’s also a smart business decision
Inclusion is the practice of providing equal opportunity and resources to people who might otherwise be excluded or marginalised. According to the Australian Bureau of Statistics, in 2018 around 1 in 6 people in Australia – approximately 4.4 million – identified as having a disability.
Currently 6.2% of people residing in the Mornington Peninsula live with a disability. All people have differences in their abilities, and your business or service may require modifications so that everyone can fully your experience.
Carers, friends and family will also look for accessible and inclusive businesses when making travel plans. By providing access to everyone a business can not only tap into a new market but also connect with a broader community.
Mornington Peninsula’s tourism sector is positioned to tap into this growing market by embracing accessibility as a key element of its offering. By doing so businesses can boost customer satisfaction and loyalty while also contributing to a more inclusive society.
Accessible tourism is not just about doing the right thing—it’s a major economic driver that can support the region’s growth and ensure that everyone can enjoy the beauty and experiences the beauty and experiences the Mornington Peninsula has to offer.
A recent report by Tourism Research Australia (TRA) further underscores the value of catering to travellers with accessible needs.
Driven by an ageing population, there are growing expectations businesses are inclusive and accessible. Australian Bureau of Statistics projects that the number of Australians aged over 85 will double by 2042, resulting in more travellers requiring accessible businesses to travel. This demographic shift underscores the importance of catering to travellers with accessibility needs.
The tourism industry on the Mornington Peninsula, which accounts for 7.8% of total employment and is the fifth-largest sector in the region, stands to benefit significantly by embracing accessibility.
By making tourism more accessible local businesses can attract a larger customer base, resulting in increased bookings, longer stays, and higher spending. In addition to the economic benefits inclusivity enhances the overall travel experience, fostering a sense of community and belonging for everyone involved.
Further insights from the TRA report shed light on the characteristics and preferences of travellers with accessibility needs. The most common disabilities reported included mental health conditions (7.5%), chemical sensitivity or food allergies (7.5%), and hearing impairments (4.3%). Notably 77% of trips were made using self-drive vehicles, emphasizing the importance of accessible transportation options for 23% of disabled travellers.
Moreover 30% of these self-drive travellers journeyed alone, while others travelled with friends, relatives, or as couples. As the demand for accessible tourism continues to rise, Mornington Peninsula has a unique opportunity to lead by example.
By investing in accessibility, the region can unlock a new market, foster community connections, and set a standard for inclusivity in tourism. The benefits are clear: increased revenue, longer stays, and a more diverse and satisfied customer base.
The future of tourism on the Mornington Peninsula is inclusive, and the time to act is now.
Content updated January 2026
