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Marketing facilitates business growth, fosters relationships with customers, builds brand equity and ensures long-term success in a competitive marketplace. But where to start?

In a digital age, there are a huge number of tools and ways to connect with your customers. Effective marketing is a critical skill for business and can be a daunting space. But it doesn’t need to be!

Business owners already have to wear many hats; accounting, HR, supply management, customer service, product knowledge and more. Trying to stay across the various social media platforms, knowing what the difference is between current customers and target markets, or how to create a marketing campaign on a shoestring budget can be challenging. The good news is that you don’t need to do it alone.

Discover great resources to help you navigate the ever-changing marketing landscape.

Quick links

Sometimes knowing where to start can be confusing. To help your business understand the importance of marketing we have pulled together some marketing case studies about local businesses doing things really well for you to read, check out the latest relating to marketing news or see what marketing events are programmed for the near future.

New events are being released all the time, so subscribe to the newsletter to ensure you find out what is coming up.

Content updated April 2024

Frequently asked questions

We’ve compiled a list of common enquiries along with some helpful information and solutions.

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