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Latest visitor numbers to the Mornington Peninsula now available

28 June 2024

Tourism Research Australia has released the latest survey results from the National and International Survey on visitation for the year from 1 March 2023 to 31 March 2024.

Key results for the Mornington Peninsula for the year ending March 2024

  • The Mornington Peninsula tourism region received 8 million visitors during this time. This figure is down only slightly by 1% on the previous period 1 March 2022 to 31 March 2023.
  • Breakdown of the 8 million visitors
    • 5.9m (74.7%) were daytrip visitors from within Australia
    • 1.9m (24.8%) were overnight visitors from within Australia
    • 42,000 (0.5%) were overnight visitors from overseas
  • There is no change to the overall spend by domestic visitors who spent $1.8b in the region during this period.
  • Daytrip visitors from within Australia spent, on average, $124 per visitor.
  • Spend per overnight visitor from within Australia
    • Interstate overnight visitors spent $190 per night
    • Intrastate overnight visitors spent $220 per night
  • Out of all of Victoria’s regions (excluding Melbourne), the Mornington Peninsula ranks #1 for domestic daytrippers, #6 for domestic overnight visitors, and #5 for international overnight visitors.
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