The ACCC has published eight principles to help businesses ensure any environmental marketing and advertising claims they make about their products or services are clear and accurate, and do not mislead consumers.
False statements about a product’s environmental or sustainability qualities mislead consumers. They also put the businesses making genuine claims at a competitive disadvantage.
The Australian Competition and Consumer Commission (ACCC) have finalised guidance for businesses making environmental and sustainability claims. If you choose to make environmental claims, it’s now easier to do it the right way.