New Agri/Food Industry Strategy launched

It strongly aligns with Council’s Climate Emergency Response and positions the Mornington Peninsula as an exemplar of future food economies underpinned by sustainable production and resilience to future climate or supply shocks. It also aligns with Council’s Green Wedge Management Plan which provides much of the planning framework for land use planning in the Green Wedge (Mornington Peninsula Green Wedge.

The strategy recommends a number of key initiatives including:

Establish a Taskforce to help Council drive transformation of agricultural production and a new food economy.
Reinvigorate and expand the Mornington Peninsula Produce brand to become the driving promotional mechanism for sustainable food production on the Peninsula.
Engage primary and secondary producers to ensure skills and capacity to participate in the new food economy.

This Strategy will position the Mornington Peninsula at the forefront of change by transforming the way food is produced. It is informed by scientific research, Council’s own policies and engagement with producers, industry stakeholders and the community.

The Strategy recognises the huge importance of the food economy on the Peninsula but also recognises the immense opportunity for Mornington Peninsula to develop a reputation for verifiable clean, green production systems that guarantee product quality, ensure food safety and build natural capital on farms.

The targets and actions provided though the five pillars of the strategy aim to provide mechanisms and pathways to shift the Mornington Peninsula’s food economy to one that is environmentally, economically and socially sustainable.

For more information

Email: agrofood@mornpen.vic.gov.au