Home / Events / What Will We Call It? The Art and Science of Naming a Startup

What Will We Call It? The Art and Science of Naming a Startup

26 June 2024 at 2:00 pm

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Are you struggling to find the perfect name for your startup? Unsure if your current name has the impact you want?

Join the Innovation Studio’s online Masterclass webinar with Bridgette Engeler to gain insights into selecting a standout name for your startup that is memorable and resonates with your audience. Learn the three crucial considerations before choosing a name and the importance of strategic branding for the long-term success of your startup.

Key takeaways:

  • Understanding why naming is both a strategic and creative decision
  • Three crucial considerations to make before even brainstorming names
  • The importance of good branding in elevating your name
  • How AI can assist in the naming process and its limitations

Meet the presenter:

Bridgette is senior lecturer in innovation and entrepreneurship at Swinburne University of Technology Business School with over 30 years’ experience in brand strategy and verbal identity. She’s helped name some of Australia’s most recognised brands in FMCG, banking and finance, property development, retail, hospitality and leisure, aviation, insurance and health.

Who should attend?

Anyone puzzled by the naming process, unsure about their current startup name, or having difficulty finding the ‘right’ name, as well as startups seeking to enhance their brand assets and intellectual property portfolio.

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Frequently asked questions

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