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VTIC Insight Series (webinar)

29 January 2024 at 10:30 am in Online

Visit Victoria’s 2024 outlook, plans and new global tourism campaign

Momentum is building in Victoria’s visitor economy, with the State’s blockbuster major events calendar continuing to draw record crowds and the return of international another significant opportunity for growth.

Visit Victoria has a laser focus on increasing visitation and expenditure to Victoria, with its new global tourism campaign Every bit different showcasing the State as a place of incredible diversity, passion and creativity.

As part of the Victoria Tourism Industry Council (VTIC) Insight Series, Felicia Mariani (Victoria Tourism Industry Council CEO) will be in conversation with Brendan McClements (Visit Victoria CEO) and Shae Keenan (Visit Victoria Chief Marketing Officer) to hear Visit Victoria’s outlook and plans for 2024, including an overview of Every bit different.=

Visit Victoria will present the latest industry trends and insights, campaign’s objectives, roll out and key media moments as well as how industry can get involved, followed by a Q&A with audience participants.

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