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Harnessing GenAI for Your Business

07 June 2024 at 10:00 am

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ATEC’s Harnessing Generative AI Package

Get ready to harness GenAI for your Business. ATEC has partnered with renowned GenAI expert Christian Watts from Magpie Travel to craft a comprehensive 6-month learning and adoption journey tailored specifically for tourism businesses. Navigate the landscape of GenAI, equipping you with the knowledge and tools necessary to thrive in the evolving tourism industry.

Package Overview
Harnessing GenAI for Your Business is an online tutorial package.

Module 1 – Introduction to Generative AI in Tourism

Understanding the basics of Generative AI and its relevance to tourism, prompt engineering, understanding hallucinations and generating company strategy and marketing plans.

Module 2 – Content Creation and Marketing

Exploring AI in content generation and digital marketing including multi-modal tools for practical industry application.

Module 3 – Operational Efficiency and Automation

How AI is improving operational efficiency and back-office automation i.e. using assistants via ChatGPT API.

Module 4 – Multi-Modal AI

What is Multi-Modal AI and how are these GenAI tools commonly applied?

Module 5 – AI in Communication and Chatbots

Discovering the fundamentals of AI Chatbots, deep dive on set-up and expectations of performance.

Module 6 – Enhancing Customer Experience

Making GenAI work for your customers and enhancing their overall experiences.
Overview of course and discussion of best use cases.

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Frequently asked questions

We’ve compiled a list of common enquiries along with some helpful information and solutions.

How we can help
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