Branding can be a tricky concept to comprehend and many creative freelancers and arts organisations don’t understand how to make it work. In a marketplace full of mixed marketing messages, a compelling brand can help a creative practitioner or organisation stand out from the crowd. Creatives who make the most of their branding can build a loyal community of clients and customers that are engaged and interested, willing to spend money, and happy to spread the word.
In this down-to-earth workshop, participants will learn about:
+ The basic concepts of branding, and why it’s so important;
+ Personal and professional branding, and how it applies to creative practitioners;
+ The ingredients that make a compelling brand;
+ Practical steps to help participants bring their branding A-Game
What do I get? All participants of this workshop also receive:
+ Lifetime access to a Dropbox folder jam-packed with resources;
+ Access to additional free webinars to supplement the material covered in the workshop;
+ The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors.
Who is presenting?
The Creative Plus Business facilitators are unique – all creative professionals from a wide range of arts practices who also have training and experience in the world of business and facilitation. All workshops have been developed inhouse and delivered repeatedly by different presenters to ensure they are consistently practical, educational, entertaining, and fun. Your facilitator for this workshop will be confirmed when you book.