Marketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. Most creatives hate to sell and would rather be making than hustling. There is a simple secret to making marketing more palatable – understanding the strategy behind building relationships. The seven steps outlined in BEGINNER’S GUIDE TO MARKETING have been designed specifically for creative professionals and will take the pain out of promotion.
Participants will follow the steps and learn more about:
+ Getting the foundational elements of ‘you marketing’ right;
+ Understanding the client, the competitors, and all other stakeholders for relationship building;
+ How to better understand and manage word-of-mouth marketing;
+ How to choose your tactics … and much more!
Resources and templates will also be provided to create a marketing action plan and make the most of the tactics discussed for a successful real-world and online marketing campaign.
What do I get? All participants of this workshop also receive:
+ Lifetime access to a Dropbox folder jam-packed with resources;
+ Access to additional free webinars to supplement the material covered in the workshop;
+ The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors.
Who is presenting? The Creative Plus Business facilitators are unique – all creative professionals from a wide range of arts practices who also have training and experience in the world of business and facilitation. All our workshops have been developed inhouse and delivered repeatedly by different presenters to ensure they are consistently practical, educational, entertaining, and fun. Your facilitator for this workshop will be confirmed when you book with us.
For more information please visit: https://creativeplusbusiness.com/team/