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Draft Strategy for business open for feedback

17 October 2023

Mornington Peninsula Shire has developed a draft Economic Development and Tourism Strategy. The Strategy has been informed by industry experts, local business and community members through thorough consultation earlier this year. The document is now available for our community and business to review and provide feedback on.

Draft Strategy for tourism and business open for feedback

Our precious Peninsula is home to a vibrant business community and many popular tourist attractions. As our Shire grows, we need to plan to make sure our businesses are thriving, and future development is sustainable. The draft Economic Development and Tourism Strategy addresses issues and opportunities, including:

  • Supporting small businesses
  • Industry development
  • Workforce opportunities
  • Addressing transport, communication and place-specific issues.

The consultation is open from 16 October until 1 December.
To have your say, go to: mornpen.vic.gov.au/ecodevsurvey


Quotes attributable to Mayor Councillor Steve Holland:

“The Mornington Peninsula has a strong and vibrant economy generating more than $5 billion in gross regional product. The economy is diverse across a range of industry sectors, supporting more than 60,000 jobs.

“Our economic development and tourism strategy will support our businesses to be innovative, resilient and adaptive to changing economic conditions, while creating employment opportunities for residents. It builds on the Peninsula’s economic strengths and explores new opportunities to promote sustainable economic growth.

“We are committed to getting this Strategy right and want to hear from all community members, business owners and tourism operators to make sure the balance is right.”

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